Multi-Channel Fulfillment: Managing DTC, B2B, and Marketplace Orders From One Warehouse
eCommerce
Fulfillment
September 15, 2026
Many ecommerce brands start with a single sales channel and add others as they grow — a DTC storefront, then wholesale accounts, then Amazon or Walmart Marketplace. Each channel comes with its own order format, packaging rules, and delivery expectations, and running them through one warehouse only works if the operation is actually built for ...